Job Description

About GLD

GLD is a culture-forward jewelry brand built at the intersection of street, sport, music, and ambition. We’ve doubled revenue over the last three years and are building a brand designed to last — not by playing it safe, but by staying real.

Our creative team sits at the center of that mission. We care deeply about taste, language, and execution. We believe great creative comes from a mix of sharp collaboration and focused individual craft.

We’re hiring a Brand Copywriter to help define how GLD sounds everywhere it shows up.

The Role

This is an all-in writing role for someone who loves words, lives in culture, and wants to grow into being the voice of a brand .

You will write everything :

• Social (organic + paid)
• SMS
• Email
• Website and landing pages
• Product descriptions
• Blog and longer-form content when needed

Most of the work is short, punchy, high-velocity copy — but you must know how to dial cultural language up (social) or back (product, web) while keeping everything unmistakably on-brand.

You’ll be based in our Miami office to collaborate closely with the creative team as we continue building an in-person culture. Some days will be collaborative and idea-driven; others will be quieter, execution-heavy days focused on writing, refining, and shipping work. Both are critical to success in this role.

You’ll also work in close proximity to the founder and executive team, with increasing ownership and independence over time.

What You’ll Do

• Own brand copy across all channels
• Write culturally fluent, authentic language that never feels forced or try-hard
• Translate ideas, moments, and products into words that hit
• Rapidly iterate based on feedback — no precious drafts, no ego
• Collaborate with designers and creatives when ideation is needed
• Spend focused time producing high-quality writing when execution is the priority
• Help evolve GLD’s voice into something unmistakable and durable
• Over time, operate independently with minimal oversight

Who This Is For

• Someone who genuinely loves writing and obsesses over words
• Deeply culturally fluent (street, sport, internet, music — you live in it)
• Comfortable balancing collaboration with independent deep work
• High EQ: confident sharing opinions, humble receiving feedback
• Young, hungry, and willing to fully commit to the craft
• Comfortable breaking rules when it’s authentic (including language other brands won’t touch)

We are open to exceptional recent grads. Experience matters far less than taste, work ethic, and raw writing ability.

What This Is Not

This role is not for someone who:

• Is looking for a remote position
• Wants narrow channel ownership instead of full brand responsibility
• Needs heavy process, constant direction, or long timelines
• Is protective of drafts or resistant to feedback
• Is more interested in titles than in doing the work

This is a role for someone who values ownership, accountability, and craft .

How We Evaluate

We care far more about how you think and write than where you’ve worked.

You’ll be asked to share writing samples (this can include social copy, captions, product descriptions, essays, or anything else that shows your voice). Final candidates will complete a short writing exercise as part of the process.

Strong candidates may start with a trial period before moving into a full-time role.

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