Job Description

About SRI Labs

SRI Labs is a Los Angeles–based innovation company dedicated to creating science-driven beauty and wellness tools that make people feel confident, beautiful, and empowered.

We’re recognized for premium, problem-solving products — and we’re proud to have pioneered the first hair dryer with integrated red-light therapy , bringing salon-grade technology and wellness science into the home.

Featured in Vogue, Allure, and Forbes , SRI Labs continues to lead with innovation. Our mission is to design the least damaging hair tools on the market , paired with advanced treatments that directly target thinning, weak, and brittle hair — helping millions of women restore their confidence and hair health.

Looking ahead, our vision goes beyond beauty. We’re building a portfolio of products that bridge science, design, and wellness to solve real problems and meaningfully improve people’s lives.

The Role

As an Ecommerce Creative Strategist , you’ll lead the creative direction for digital advertising, UGC content, and storytelling across paid media. You’ll collaborate closely with our in-house team of video editors, copywriters, and performance marketers to create, test, and optimize creative that drives growth.

What You’ll Do

• Own Creative Strategy: Develop high-performing ad concepts, hooks, and scripts for Facebook, TikTok, and YouTube.
• Collaborate with the Creative Team and Head of Growth: Partner with editors, designers, and copywriters to produce scroll-stopping content, and analyze ad data to identify what is working.
• Test & Analyze: Use data from creative performance (CTR, CVR, ROAS) to identify winning patterns and guide new iterations.
• Research & Ideate: Analyze competitors, track creative trends, and extract insights from customer behavior and feedback.
• Direct Content Creation: Help plan and direct UGC/influencer shoots to align with brand voice and conversion goals.
• Support Product Launches: Shape messaging and creative strategy for new products and funnel assets (ads, landing pages, offers, email, and video).

Who You Are

• 2–4 years of experience in creative strategy, growth marketing, or DTC brand advertising
• You think like a marketer but communicate like a creative
• Strong understanding of consumer psychology and emotional triggers that drive purchase decisions
• Data-driven mindset — comfortable analyzing performance reports and adjusting strategy accordingly
• Obsessed with creative testing and iteration — you love the process of finding winners
• Excellent communicator and team collaborator
• Familiarity with Meta Ads Manager , TikTok Ads , and creative testing frameworks
• Bonus: Background in copywriting or media buying (a big plus!)

SRI Labs Core Values

• Team Player – We collaborate and work with others to achieve results
• Attitude and Effort – We look at how we show up everyday for each other and the company
• Hungry & Growth Oriented – We’re relentless about learning and progress.
• Speed – We move fast and execute decisively.
• Innovative – We experiment boldly and think differently.

Why You’ll Love It Here

• Join a creative-first culture that values innovation, curiosity, and growth.
• Work with a vision-driven leadership team building category-defining products.
• Be part of a premium LA-based brand with national reach and global ambition.
• Hybrid creative environment: fast-paced, hands-on, and fun.

Learn More About the brand:

srilabs.com

How to Apply: (send to rbalane@ennovationbrands.com)

• Submit resume.
• Go into our Facebook ad library.
• Answer the question: If we hired you as a creative strategist, what would you do for our creative? Put your answer in a 4-5 minute video (ideally loom). Should be 5 min is max. 

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